Prices for most eReaders are set by the manufacturer and are rarely sold for less than the manufacturer's suggested retail price. But, in some instances, deals can be found, especially if a customer is willing to wait until the initial demand for the new product passes or considers buying a used or refurbished unit.
Wait for Price Reductions
Price often drop when a company is liquidating old inventory to make room for the new goods. For example, the price for the original Kindles dropped from $139 to $99 when newer Kindle models hit the market.
Look at Refurbished Models
Refurbished eReaders are available in several retail outlets, including Best Buy's Outlet Center and on Amazon. Refurbished units can sell for $20-$100 less than the new model's cost.
Read the Return Policies
Some stores allow customers to return electronic items within two weeks or a few months of purchase. Best Buy has a 14-day window for returns. Costco offers a 90-day window on returns.
Look for Shipping Deals
For items purchased online, look for discounts on shipping from online retailers such as Amazon, which frequently offers free shipping on purchases of more than $25. Wal-Mart offers $0.97 shipping on many of its electronics.